Nothing better to make a good Business Plan than answering a series of key questions that force the entrepreneurial team to carry out the necessary research, directly in the “field”, to find solid and documented answers in the realities of the industry...
A very interesting study, which synthesizes data from more than 3,200 new companies and was carried out by Max Marmer, a former student of Steve Blank's classes at Berkeley, has concluded that 74% of startups fail because they try to expand too quickly.