Thanks to this capital injection, JosePhine will be able to consolidate its position in the domestic market, accelerate its international expansion and continue building a brand universe based on sustainability, craftsmanship and timeless style.
The origin of Josephine: more than fashion, a lifestyle
JosePhine was born in 2019 in Madrid by María Asín and Mila Gracia, two designers with a long history in the fashion industry and previous experience leading their own brands. Based on shared values and a common vision, they decided to join forces to create a brand that transcends fads and is committed to an elegant, conscious and lasting lifestyle.
From day one, JosePhine's purpose was clear: recover the value of what is done with care, vindicate artisanal crafts and offer a timeless, sustainable product manufactured in close proximity.
Today, the brand has established itself as a benchmark in quality women's fashion, with collections that inspire a sophisticated, natural lifestyle that is consistent with new consumer values.
The founding team: experience, vision and aesthetic sensitivity
- María Asín and Mila Gracia (Co-founders and Creative Directors): designers with extensive experience in the industry and a previous experience running their own brands. Their shared vision and aesthetic sensitivity have allowed them to build a solid, coherent and differentiated project.
María and Mila's creative tandem is characterized by their ability to unite creativity, sustainability and business strategy, giving shape to a brand with its own identity and growth potential in international markets.
The problem: an industry in transformation
The fashion industry is in the spotlight. The growing social and environmental awareness has generated strong pressure towards more responsible models, while consumers demand more and more transparency, traceability and sustainability.
The main challenges faced by the sector are:
- Low-cost mass production, which generates environmental and labor impacts that are difficult to sustain.
- The need for traceability and proximity, in response to regulatory and social demands.
- Durability versus fast fashion, with consumers looking for garments that accompany them for years.
- Strong competition of major global players, against which brands like JosePhine are committed to differentiation and coherence with emerging values.
In this context, JosePhine finds a clear space thanks to her proposal: timeless fashion, local production and emotional connection with the customer.
The value proposition: fashion with purpose
JosePhine bases her model on creation of collections of women's clothing and accessories with a marked artisanal character.
Its differential pillars are:
- Local production: 98% of garments are made between Spain and Portugal, guaranteeing quality, decent working conditions and control throughout the chain.
- Real sustainability: almost exclusive use of natural fibers such as cotton, linen, silk, wool and certified leather of Spanish origin. Drastic reduction in the use of plastics in packaging. Development of a circularity channel to recycle or give garments a second life.
- Timeless design: pieces designed to form part of the wardrobe, with the durability and quality necessary to be transmitted between generations.
- Craftsmanship and detail: hand embroideries and finishes that reflect the importance of traditional crafts.
- Vital Inspiration: a brand universe that mixes the relaxed sophistication of southern France with the light and naturalness of Cádiz.
The result is spring-summer and autumn-winter collections that transcend ephemeral trends, inviting clients to build an elegant, conscious and authentic lifestyle.
Impact and benefits
JosePhine's proposal has an impact both on the market and on society:
- Responsible consumption: encourages the purchase of durable garments as opposed to fast fashion.
- Reducing environmental footprint: minimizes the carbon footprint thanks to local production and the use of natural fibers.
- Preservation of artisanal crafts: collaboration with family workshops in Spain and Portugal, keeping traditional techniques alive.
- Women's empowerment: leadership of two women entrepreneurs in a competitive and demanding sector.
- Emotional connection with the consumer: not only does it sell clothes, but a coherent and aspirational lifestyle.
Business Strategy and Expansion
JosePhine's growth is supported by three main channels:
- Own retail: with the opening of JosePhine House in Madrid in 2024, the firm took a key step in building its brand universe.
- Wholesale channel: presence in prestigious spaces such as WOW Concept in Madrid and in the process of starting to work with Lafayette Galleries in France, which reinforce its international position.
- Online channel: digital expansion to reach new international markets, offering an experience consistent with brand values.
In addition, JosePhine strengthens her notoriety through special collaborations with related brands:
- Bathroom collection with Guillermina Baeza.
- Joint campaign with Guerlain.
- Projects related to the home (dishes, bed linen).
These initiatives diversify revenues, expand audiences and consolidate the firm's position as lifestyle brand.
The role of Intelectium and the funding of ENISA
From Intelectium, we have accompanied Josephine in designing her funding strategy, gaining access to the line ENISA Digital Entrepreneurs with a loan from 50,000€.
This funding, together with an increase in capital from the partners, allowed the brand to:
- Strengthen your channel Own retail and consolidate its first physical store.
- Expand your international presence in new markets.
- Strengthen the online channel with investment in digital marketing.
- Scale your production capacity under sustainable criteria.
- Develop new product lines and strategic collaborations.
With these resources, JosePhine has been able to accelerate its national and international growth, keeping intact the values that define their DNA.
Future Perspectives
The sustainable fashion market continues to grow, driven by consumers seeking authenticity, quality and environmental responsibility. It is estimated that Josephine's target market in Spain reaches 600,000 women, of which the brand already has more than 2,500 active customers.
JosePhine's future lies in:
- Expand your network of physical stores in strategic locations.
- Strengthen your digital channel and increase your penetration in international markets.
- Keep building your Lifestyle universe, beyond fashion.
- Maintain sustainable growth, faithful to its values of proximity, craftsmanship and timelessness.
JosePhine's success story shows that fashion can be both elegant, sustainable and cost-effective. Thanks to the support of Intelectium and the funding of ENISA Digital Entrepreneurs, the brand now has the necessary resources to consolidate its growth and reinforce its international expansion.
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Learn more about the lines of public funding that the company has requested.
Enisa Digital Entrepreneurs:
La Línea Enisa Digital Entrepreneurs 2025 offers participatory loans of between 25,000 and 1.5M € to co-finance the strategic plan of companies in their early stages of life.
- Main requirements: The applicant company must be a startup or SME promoted by one or more women. The woman or women of the team must hold a position of leadership or power within society, through shareholding and being part of the management team.
- Interest rate: A first tranche with Euribor +3.75% and a second tranche with variable interest depending on the company's financial profitability, with an established maximum limit of an additional 8%.
- Commissions: Opening commission of 0.5% of the capital granted.
- Expiration: The amortization of the loan is up to 7 years, including the grace period that lasts up to 5 years.
Do you want us to help you assess the financing options that best suit your company? Contact us through the following Form without any commitment.
